Then, decide if the new logos make sense. Use your best judgment on what you know these companies stand for, and what they’re known for.
Instead, in the interest of time, I’ll provide a couple modern examples of great logo redesigns. To fully understand these statements, I could provide a plethora of examples with deep analysis and breakdowns. More often than not, a client may have an idea or mental image in their mind – which is often not the best simple or recognizable mark to reflect a business. This type of reaction often comes from our human nature to not like, or embrace change. This is especially true if you’re going through a rebrand or logo redesign.
If for some reason it is, then It’s likely not going to be the correct representation for your business. A logo presented to you from a design studio, agency, or freelancer like myself – will almost never be love at first sight. Unfortunately, some of the more commonly found articles and media are quite invalid. So, what are the best logo redesigns of 2022 thus far? There’s a lot of noise on the internet about what makes a great logo, and what doesn’t.
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